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商品編號： W12780 出版日期： 2012/03/08 作者姓名： Grasby, Elizabeth M.A.;Silverberg, Eric 商品類別： Marketing 商品規格： 13p 再版日期： 地域： Canada 產業： Arts, entertainment & sports 個案年度： 2010 -
商品敘述：
The owner and director of a residential summer camp for children recognizes the need to make some changes for the upcoming off-season. His primary objective is to increase the number of campers. Specifically, marketing initiatives are needed to bolster the August sessions, a month when the camp experiences declining enrolment. He has some key decisions to make, including which group to target, how to promote the camp sessions and what to charge for any new product offerings.
涵蓋領域：
Consumer markets analysis;International R&D;Marketing;Marketing communications;Market analysis;Marketing planning
相關資料：
Case Teaching Note, (W12781), 13p, by Iris Berdrow
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